The recently released “Eternals” is now available on Disney+, which has given fans an effortless way to rewatch it and potentially give them a chance for reinvestigation.
It looks like “Eternals” has finally found an audience. The film was streamed by about 2 million households during its first five days on Disney+ and broke a record for highest-ever ratings by a Marvel Studios film.
In just five days, the new Marvel film shattered the previous record for most streams by a Marvel Studios movie. It bested both “Shang Chi” and the “Black Widow,” which held this honor before it.
1.8 million households streamed “Shang-Chi” on its first five days on the platform, while “Black Widow” gained only 1.1 million streams. As for the adversary studio (DCEU), 2.8 million households watched “The Suicide Squad” on its release, and Zack Snyder’s “Justice League” gathered 1.8 million views.
Marvel Studios had had difficulty selling out the new film because of the pandemic. The film didn’t quite meet the expectation of the television production giant during its worldwide premiere in late 2021.
The movie received a mixed response from critics and fans alike, which caused it to have an impact on its box office numbers each week. However, the potential for this film, just like any other MCU production, is huge.
The cast and crew of this movie is a who’s-who in Hollywood. Directing the film are award-winning (specifically Oscar) director Chloé Zhao, along with top tier actors like Richard Madden, Angelina Jolie and Kit Harington, to name a few.
However, there were claims that the film was primarily composed of exposition and way more characters than fingers can count. As such,the movie wasn’t considered by audiences to be a must-watch.
So it is surprising to see the film perform well on Disney+ with its negative feedback. But we would point out that the pandemic is one of the main reasons for its low marketability.
With the release of “Eternals” just before Christmas, it is likely that many movie-goers did not wish to sit in a full theater just days prior to visiting their families. Also, with the increase in confirmed cases of the omicron variant, people might prefer staying home.